Types of Social Media Platforms

Choosing a social media marketing platform that’s right for a business is not one that should be taken lightly. It’s a marketing tool and must be aimed at the right audience. Like any marketing platform, not taking the time to realise which one works best for a business will only backfire and cost money.

1. Social networks

For a business that’s just starting up, social media networking can be the first avenue to take to launch its presence online. A top choice for many, social networks are a powerful marketing tool that almost every business is making use of. They can help companies and individuals alike build their presence and market their services. Connecting with customers is made easy with simple features that pack a punch.

2. Blogging

Blogging is an effective way to connect with customers. Blogs that are updated regularly can attract leads. They help build trust and motivate customers to buy a product or service. Here, quality content is vital. Customers need to know that their visit to a website won’t be a waste of time. Posting irrelevant content for the sake of keeping the site updated wont yield results.

3. Microblogging

Unlike regular blogs that can range anywhere from 100 to 500 words, microblogging focuses on short posts. These are updated regularly to subscribers. Though microblogs understandably can’t contain much content, their appeal lies in being able to push only the most relevant content through to people.

The social media marketing platform to utilize depends on several factors. A business first needs to consider its goals. These could be driving direct conversion or pushing traffic to its website. Since various social media services function differently, identifying the objectives will help make choosing one a lot simpler. It will also prove to be far more effective.

Comparing platforms is the next step. Some are more suited to brand building while others are ideal for driving sales. A combination of platforms can always be used but it’s important to pick a main one to be able to connect with the right customers more effectively. Once that’s done, the next step is to build brand presence with content that’s worthy.

It was estimated that social media users numbered 1.91 billion in 2014 alone. It’s predicted to rise to a massive 2.67 billion in 2018. With so many people on social media today businesses, both large and small, are leveraging social media marketing to build brand image, drive sales and establish loyal customer bases.

Social media marketing trends are constantly changing. Along with relying on photo and text, businesses can and should make use of video strategy. With subscribers regularly refreshing their feeds, it’s necessary to provide them with content that’s fresh and engaging. One way to hold users interest is to keep videos short, relevant and appealing.

Every business that’s looking to grow and gain a firm foothold among its competitors stands to benefit from social media marketing. Utilizing various social media strategies and deciding on the best can guarantee successful lead generation and push sales forward.

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